7+ Best AI Copywriting Tools for 2023 (Tested and Reviewed)

Are you feeling overwhelmed by the constant demand for fresh, engaging content? Is the pressure to consistently generate high-quality content eating away at your time?

That’s where AI copywriting steps in, offering a revolutionizing solution. Imagine having an intelligent assistant that not only creates engaging content but also ensures it aligns with your unique brand voice.

It’s not just a dream anymore, but a reality, thanks to AI copywriting tools. Stay with me, and I’ll guide you through the best AI copywriting tools of 2023, empowering you to optimize your content creation process like never before.

Get ready to save time, increase efficiency, and say goodbye to writer’s block!

What Are The Best AI Copywriting Tools?

So what is the best AI Copywriting Tool for you? Here’s the breakdown:

1. Jasper.ai

Overview

Meet Jasper.ai, an impressive AI writing assistant backed by advanced Natural Language Processing (NLP) and machine learning technologies. Developed by Cognitivescale, it’s a versatile platform that helps users craft high-quality content of all types – from eBooks, video scripts, school papers, to blog posts, and more. Equipped with over 50 content templates, it’s a boon for bloggers and business owners alike, aiding in creating SEO-friendly blog posts, catchy social media copies, persuasive ad campaigns, and compelling email subject lines.

Key Benefits

• Provides over 50 diverse content templates
• User-friendly interface for effortless navigation
• Capable of quickly generating both short and long-form content
• Chrome extension enables seamless integration with other tools like Google Docs
• Analyzes and adapts to the user’s writing style, suggesting improvements to tone, voice, and style
• Offers helpful corrections for grammar and punctuation errors
• Provides suggestions for word choice, sentence structure, and formatting
• Significantly improves workflow, leading to potential increases in revenue

Pricing

Jasper.ai extends a free 7-day trial for you to test the waters. For continued use, there are three pricing plans: the Creator Plan costs $49/month and the Teams Plan is priced at $125/month. If you’re looking for more, they offer a Business plan with custom pricing options.

Pros and Cons

Pros

• Wide language support, ideal for international business needs
• A vast variety of content templates for diverse requirements
• Quick generation of short and long-form content
• Integrates well with various tools, including search engines
• Analyzes user’s writing style and offers valuable suggestions
• Assists with grammar, punctuation, word choice, and formatting

Cons

• Requires some learning to use effectively
• No free plan available
• Content generated needs editing to perfect
• Pricing might not suit everyone’s budget
• Even the highest-priced plan, Boss Mode, caps at 50,000 words per month2. Anyword

2. Anyword

Overview

Allow me to introduce you to Anyword, an AI-powered copywriting software designed to help you create captivating, brand-aligned content with ease. Harnessing the power of artificial intelligence and natural language processing algorithms, Anyword understands your content’s topic and generates text that not only sounds human but also resonates with your target audience. If you’re looking to bolster your marketing performance with creative and unique content, Anyword could be your secret weapon.

Key Benefits

• Anyword enables you to create content quickly and efficiently.
• Boost your marketing efforts with improved copywriting and enhanced performance.
• Advanced AI algorithms at the core generate high-quality content.
• The software learns from your writing and adjusts to your style, streamlining future content creation.
• Anyword’s predictive performance scoring and analytics help monitor and optimize your content across different channels.

Pricing

Anyword has got you covered with a range of pricing options to fit your specific needs. They’ve got the Starter plan at just $49/month, the Team plan at $99/month, and the Business plan, which comes with custom pricing. If you’re thinking about a long-term commitment, you can save up to 50% with a yearly subscription.

Pros and Cons

Pros

• Free trial available without needing a credit card.
• Seamless content creation with ad account integration.
• Offers six project options to cater to diverse needs.
• Blacklist words for more control over content generation.
• Predictive Performance Score to assess content effectiveness.
• Advanced AI language that crafts compelling copies.
• Simple to use and generates excellent content based on provided keywords.

Cons

• Full feature access can be costly.
• Pricing may be steep compared to other AI tools.
• May be too pricey for small businesses.

3. Writesonic

Overview

Step into the world of Writesonic, an AI-powered writing assistant designed to support freelancers, entrepreneurs, bloggers, and copywriters in creating high-quality marketing copy efficiently. This platform offers a plethora of features, making content generation for various purposes – from a new blog post to social media captions, product descriptions, ad copy, to email templates – as seamless as possible. With an intuitive, user-friendly interface and easy linkage to a vast prompts library, Writesonic is ready to assist you in creating engaging content.

Key Benefits

• Writesonic accelerates the content generation process.
• Struggle with getting words on the page? Writesonic can help overcome writer’s block.
• Helps you write content aligned with SEO best practices.
• Offers a wide range of templates for articles and blogs.
• Utilizes AI for generating various types of content.
• User-friendly interface that is easy to navigate
• Offers cost-effective plans, even including a free one.

Pricing

Writesonic has a free plan that allows users to access all features, albeit with usage limitations. For those seeking more, paid plans start at $19 per month, offering perks such as unlimited content generation and premium support.

Pros and Cons

Pros

• An AI-powered writing assistant that generates high-quality content swiftly.
• Boasts an easy-to-use interface.
• Cost-effective pricing, including a free plan.
• Provides a variety of features for diverse content types.

Cons

• Despite the AI help, some human input, oversight, and review may be needed to achieve top-tier quality content.
• Limited customization options for the generated content.

4. Hypotenuse AI

Overview

Embrace the cutting-edge capabilities of Hypotenuse AI, a versatile AI-powered content creation platform designed to transform how businesses produce engaging, visually stunning, and persuasive content. Developed with marketers, copywriters, authors, entrepreneurs, content creators, and SEO professionals in mind, Hypotenuse AI makes content creation—ranging from art and images, article writing, product descriptions, to advertising copy—a breeze. With its advanced AI, it’s skilled in encapsulating the core of your message and delivering it with unparalleled precision, ideal for creating captivating landing pages.

Key Benefits

• Hypotenuse AI can create a wide range of content types, from social media and blog posts, landing pages, email newsletters, to compelling Google Ads.
• Generates quality articles in under five minutes.
• Creates unique, tailored images in less than two minutes.
• Captures your brand’s voice and molds content accordingly.
• Seamlessly import and export your e-commerce products to generate high-quality descriptions.
• Describe your desired image, and let the AI bring it to life.

Pricing

Hypotenuse AI offers three subscription tiers. For $29 per month, the Starter plan expands your possibilities, offering unlimited content and image generation. The Growth plan, priced at $59 per month, includes all Starter benefits plus priority support and API access. They also offer an Enterprise plan with custom pricing.

Pros and Cons

Pros

• User-friendly interface, making it incredibly easy to use.
• Offers content generation specific to a particular channel or platform.
• Allows you to refine content until it meets your satisfaction.
• Saves time and resources on content creation.

Cons

• Access to the Hypo Chat tool is limited, particularly in the Basic and Starter plans.
• Pricing plans may be steep for smaller businesses.

5. Rytr

Overview

Rytr is an innovative AI writing tool that leverages GPT-3 AI technology to create high-quality content in a matter of seconds. Ideal for content writers, marketers, entrepreneurs, freelancers, social media professionals, video creators, bloggers, and fiction writers, it offers a valuable solution for overcoming writer’s block and streamlining content production.

Key Benefits

• Slash content creation hours into seconds with Rytr’s high-speed writing ability.
• A compact, powerful interface and sleek design make Rytr easy to navigate.
• Keep your business operations smooth with robust project management and collaboration features.
• From blog posts, email and ad copy, outlines, stories, and more, Rytr supports a diverse range of content types.
• Create quality content in more than 30 languages with Rytr’s unique technology.
• Choose from 18+ tones to match different contexts and personalities.
• Essential formatting options help you create professional and high-quality content.
• Standout with features uncommon in other content optimization tools, like an AI image generator and a writing portfolio page builder.

Pricing

Rytr provides a free plan offering up to 10,000 characters per month. For more extensive usage, paid plans start at $9 per month for 100,000 characters and rise to $29 per month for unlmited characters.

Pros and Cons

Pros

• Automatically creates content.
• Employs advanced GPT-3 AI technology.
• Supports multiple content types.
• Multilingual support.
• Offers multiple tones for various contexts.
• Includes essential formatting options.

Cons

• May not be suitable for crafting complex content.
• Can’t completely replace the nuance and creativity of human writers.
• May require some editing to ensure top-quality content.

6. Content At Scale

Overview

Content At Scale is a unique AI copywriting software that employs a sophisticated blend of three AI engines, natural language processing, and semantic analysis algorithms. This advanced technology not only scans Google and top-ranking sites to compile entire blog posts, but it also delivers a comprehensive content suite, encompassing title, meta description, headings, URL slug, paragraphs, and more, which sets it apart from other AI copywriting software.

Key Benefits

• Quickly and efficiently escalate your content production with Content At Scale.
• Streamline your content creation process and save valuable time.
• Have complete blog posts created in bulk, going beyond just text to include other crucial elements.
• The AI automatically formats text in line with best practices for online reading comprehension.
• Get accurate, fact-based content with auto-generated high-quality links embedded within the content.

Pricing

Pricing for Content At Scale’s services is custom and varies based on your needs.

Pros and Cons

Pros

• User-friendly interface.
• Capable of significantly scaling up content production.
• Integrates SEO and SERP data into article creation.
• All-in-one content production application.
• Generates 2500+ word blog posts with a single click.

Cons

• Lack of transparency regarding pricing.
• No explicit information available about the accuracy of the generated content.
• May not be well-suited for short-form content such as emails or social media posts.

7. Copy.ai

Overview

Copy.ai is an intelligent copywriting tool that leverages natural language processing and deep learning to streamline content workflows. With over 90 tools and templates, it serves a wide array of users, from social media managers and marketing agencies to freelance writers and startup teams. Available in over 25 languages, Copy.ai facilitates customizability by allowing users to choose varying writing styles and tones to suit their audiences. To ensure content authenticity, it also incorporates a plagiarism checker. The tool is built on OpenAI’s GPT-3 large language model, enabling it to generate various types of content, including blog headlines, emails, social media posts, and website copy.

Key Benefits

• Automates the content creation process, allowing users to streamline their workflow and save valuable time.
• Users often rate the copy generated by Copy.ai as higher quality and more intuitive compared to other AI copywriting tools.
• With a range of tools and templates to create a variety of content types for diverse marketing purposes and target audiences.
• User-friendly interface that’s accessible for both beginners and experienced marketers.
• Users can select different writing styles and tones based on their audience and specific needs.
• Free plan that lets users explore its basic features without requiring a credit card.

Pricing

Copy.ai provides both free and paid plans. The free plan enables users to use the tool’s basic features at no cost. The paid plans offer additional features and benefits, with pricing based on the number of words generated.

Pros and Cons

Pros

• Delivers high-quality and intuitive copy generation.
• Provides a versatile and customizable array of tools and templates.
• Offers a user-friendly and easy-to-use platform.
• Makes a free plan available.
• Supports multiple languages.

Cons

• Some users have expressed the need for a plan offering fewer than 40,000 words for more comprehensive customization.

8. Writecream

Overview

Writecream is a top-tier AI-powered marketing tool that utilizes advanced machine learning to craft copies for an array of purposes, including Google ads, landing pages, product descriptions, blog posts, and social media content. Capable of generating long-form content such as blog articles and video scripts in mere minutes, it’s also adept at creating ad copies for Facebook and Google, and conceiving ideas for social media posts. With a set of impressive features, Writecream has cemented itself as one of the most popular AI writing tools available today.

Key Benefits

• Writecream is equipped with a variety of tools to cater to diverse content creation tasks.
• It’s designed to efficiently generate high-quality content, enabling businesses to scale their content efforts.
• The tool can generate highly personalized emails and messages, potentially boosting response rates.
• With the ability to support over 75 languages, it’s a valuable tool for agencies managing content across multiple geographies.
• Can generate tailored introductions for outbound marketing campaigns.
• By automating content creation, Writecream helps to enhance productivity.

Pricing

Writecream operates on a subscription-based pricing model, with plans initiating from $29.00 per month. There is also a lifetime deal available on Appsumo, starting at a one-time fee of $59. This deal provides access to all 40+ AI tools and 200 credits.

Pros and Cons

Pros

• Offers excellent value for money.
• It’s simple, easy-to-use, and effective.
• Supports a wide range of languages.
• Can enhance writing skills and result in more polished content.

Cons

• Less potent than certain AI writers like Jasper AI and Writesonic.
• Limited SEO features compared to competitors.
• May produce content with occasional grammatical errors.
• High credit usage may require additional purchases or subscription upgrades.

9. Wordtune

Overview

Wordtune is an advanced AI-powered writing assistant that offers transformative possibilities for creating clear, engaging, and tailored content. The tool presents smart alternatives for users to explore and customize their text, featuring a plethora of capabilities such as grammar checks, voice adjustments, ideation structure recommendations, and delivery optimization. It’s an ideal collaborator for everyone from native English speakers to those using English as a second language, making it easier to fine-tune their content and convey their message effectively.

Key Benefits

• Enhances written content by making it error-free and more engaging
• Accelerates the copywriting process with writing and rewriting assistance
• Provides suggestions for unique phrasing and sentence structures
• Helps tailor the writing style to resonate with the target audience
• Assists non-native English speakers with insightful translation features
• Enables users to revise and optimize existing English text

Pricing

Wordtune offers a tiered pricing strategy, accommodating users with different needs and budgets. Its free plan provides access to limited features, while the Pro plan, available at $15 per month or $120 per year, unlocks more advanced capabilities. For larger enterprises or specific needs, a custom-priced Business plan is available.

Pros and Cons

Pros:

• Facilitates creation of clear, compelling, and personalized content
• Provides innovative phrasing and structural suggestions
• Aids non-native English speakers with effective translation tools
• Capable of refining and enhancing existing English text
• Offers a free plan with limited yet functional features

Cons:

• Lacks understanding of industry-specific jargons and cultural nuances
• Doesn’t support mobile or offline use
• Absence of a standalone desktop app

What Is An AI Copywriting Tool?

AI copywriting tools are software applications that use generative AI technology to craft written content. These tools use machine learning and natural language processing to understand language context, adhere to grammar rules, and generate human-like text.

From blog posts to social media content, these tools can produce a wide range of content types. By using AI, they take prompts or keywords from you and transform them into comprehensive pieces of writing.

An AI copywriting tool is your digital writing assistant, designed to speed up content creation and improve productivity, all powered by sophisticated AI technology.

Why Do You Need An AI Copywriting Tool?

So why should you consider using an AI Copywriting Tool? Allow me to break it down for you:

1. Speed: These AI copywriting software solutions are incredibly fast. They can brainstorm, draft, and finalize full-length articles in a fraction of the time it would take you.
2. Consistency: AI ensures your content stays consistent. It sticks to the guidelines, so your tone, style, and quality are always on point.
3. Optimization: AI Copywriting Tools don’t just write – they optimize. They’ll analyze your text, offer improvements, and even tweak it for SEO. That’s your ticket to better visibility and more engagement.

In short, an AI Copywriting Tool can supercharge your content production, improve your content quality, and give your overall content marketing strategy a serious boost. All while you sit back and let the AI do the lucrative hard work.

Buyer’s Guide: How I Conducted My Research

When it comes to finding the perfect AI copywriting tool for generating written content, I didn’t just pull names out of a hat. I conducted in-depth research to give you the best of the best. Here’s how I went about it:

1. Identified My Needs: First and foremost, I identified what I needed from the AI tool. This included understanding the type of content I wanted to generate, the frequency, quality expectations, and specific features such as SEO optimization and language support.
2. Explored Multiple Platforms: I scoured the internet, visited AI tool websites, and delved deep into product descriptions and feature lists. I also consulted reliable tech blogs and forums.
3. Tested Tools: Whenever possible, I tried out the tools myself, experimenting with their features, evaluating their ease of use, and analyzing the quality of the AI-generated content.
4. Compared Pricing: I compared pricing models for various tools. Cost-effectiveness was a key factor, but I also considered the value provided by more premium tools.
5. Checked Reviews and Ratings: To ensure unbiased opinions, I also looked at user reviews and ratings across multiple platforms.

Wrapping Up

When you start to leverage AI writing tools, you step into a new realm of possibilities. They enable you to produce high-quality content at a speed and scale that was once unthinkable.

The tools I’ve explored in this guide are just the tip of the iceberg. The AI content writing industry is evolving rapidly, with new features and tools emerging all the time.

In the end, the right tool for you will depend on your specific needs, budget, and content strategy. So go ahead, give these AI writing tools a spin, and discover how they can revolutionize your content creation process.

You might just be amazed at what they can do!